Press Release

Holman Automotive Announces the Grand Opening of Holman GO

The new Princeton-based dealership emphasizes convenience, flexibility, and total transparency to deliver an innovative alternative to the traditional car buying experience

MOUNT LAUREL, NJ (April 29, 2019)Holman Automotive, one of the largest privately-owned dealership groups in the United States, today announced the grand opening of Holman GO, a unique dealership offering an all-in-one automotive solution where consumers can buy, sell, subscribe, finance, insure and service their vehicles all under one roof. Located at 3466 US-1 in Princeton, New Jersey, the all-new dealership promises a refreshing, truly transparent experience for consumers, allowing them to control the buying process from start to finish with a transaction that mirrors the increasing ease and flexibility of today’s typical retail purchase.

“Holman GO empowers consumers to tailor the entire buying process to their exact preferences, delivering an experience unlike any other in the automotive industry,” said Brian Bates, president and CEO, Holman Consumer Services. “Our customers can expect the same personalized attention and knowledgeable expertise that have long been hallmarks of the Holman Automotive family of dealerships in an open-concept retail environment that emphasizes convenience and provides solutions for any mobility-related need.”

Holman GO’s unique all-in-one approach caters to the evolving needs of today’s customer by enabling them to design a complete automotive solution to fit any budget. With the ability to buy, sell, subscribe, finance, insure and service at one location, Holman GO gives consumers the flexibility to find a vehicle that best matches their lifestyle.

Among the highlights of Holman GO’s distinctive twist on the traditional car buying experience is a true, upfront pricing model with zero hidden fees and a hassle-free seven day return policy. Additionally, Holman GO also features flexdrive, an all-inclusive subscription service available for any vehicle in the dealership’s inventory and includes the cost of the vehicle, maintenance, roadside assistance, and insurance in one convenient payment.

At the core of Holman GO is a digital express store which offers an intuitive deal-builder to modify payment terms, secure financing, purchase insurance, and even complete the full transaction, allowing customers to handle as much – or as little – of the process online. Holman GO’s in-store technology lets the customer pick-up precisely where they left off online with a non-commissioned Product Specialist providing a single point-of-contact to ensure consistency and to help expedite the entire process.

For additional information, please visit and to learn more about the Holman family of dealerships, visit

About Holman Automotive

Holman Automotive is one of the largest privately-owned dealership groups in the United States, with 37 dealership franchises representing 18 brands from the East Coast to the Pacific Northwest. Beginning in 1924 as a single Ford dealership, Holman is a family-owned business that focuses on building relationships and investing in people. With values rooted in the principles established by founder Steward C. Holman, the company continues to promote a culture of philanthropy, which supports organizations such as the United Way and others important to the Holman team.

Holman Automotive is one of six businesses owned by Holman Enterprises, which include Steward Financial Services, an auto retail finance company; Holman Insurance Services, a commercial and consumer insurance services company providing a full array of insurance products to retail customers and customized insurance and risk management solutions to commercial clients; Holman Parts Distribution, a national multi-brand powertrain parts distributor; Auto Truck Group, a truck up-fitting business; and ARI, the largest privately-owned fleet leasing and management company in North America. To learn more, please visit